DMV Rap Standout JG Riff Introduces the World to 'Riff' (LP)
JG Riff is one of Washington, D.C.'s top rappers. The DMV-bred emcee is here to reaffirm that stance with a new 16-track LP. Riff is the first product of his new partnership with the Steve Stoute-led distribution platform United Masters. The impressive full-length offering showcases JG Riff's ability to share his real-life experiences in a way like never before. His raspy yet commanding voice pairs perfectly with his calming delivery. With hard-hitting flows and radio-friendly melodies, Riff has a song for everyone.
After releasing his Lyrical Lemonade-approved visual for "Gangsta Music," the District's young veteran kept his foot on the gas. With the release of his latest project, he has added to his boisterous catalog. His new partnership with United Masters allows JG Riff to build upon his cult-like fan base. With songs like "Disco Ball" and the Joony-assisted "Lights Off," the DC bar spitter is proving his cross-over appeal.
JG Riff starts his autobiographical project with an ultra-transparent record titled "Riffy." The intro track addresses rumors on social media, his current outlook on life, and his goals for the future. The poignant start for the album sets the tone for stand-out tracks like "Get More" and "Ride Wit Da Drizzy" to hit even harder within the project's sequence. "Za Morant" is a play on the controversial NBA superstar Ja Morant's name, providing Riff the space to proclaim his affinity for cannabis.
Riff is easily one of the young rapper's most cohesive projects. As he grows as a creative, he is looking to provide quality over quantity going into his next chapter. With over 40 Million all-time total streams and co-signs from some of his region's biggest names, it is only a matter of time before the "All In" rapper makes his mark on the rest of the world.
DMV Rap Standout JG Riff Introduces the World to 'Riff' (LP)
Reviewed by Albert Miller
on
16.6.23
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